In the current political and economic climate, it is easy to see how so many consumers are flocking to the more community-oriented, more service-focused credit unions. But what about community banks? Shouldn't these community-oriented, responsibly-run, relationship-driven organizations be cashing in on this climate? And if not, why?
Between the Occupy Wall Street movement and a nationally organized "Bank Transfer Day" on November 5th, more than 700,000 people have moved their accounts from big banks to their credit union competitors, according to the Credit Union National Association. Those people have brought with them $4.5 billion in assets.
As they say: when the sun is shining, make hay.