Unlike the days of brick-and-mortar, customers are not captive. Whereas they once sat with you in person to complete a transaction, now, if you're online experience is anything less than easy, intuitive and pleasant, they can click elsewhere, running into the waiting arms of your easier-to-work-with competitors.
Unlike the days of brick-and-mortar, customers are not captive. Whereas they once sat with you in person to complete a transaction, now, if you're online experience is anything less than easy, intuitive and pleasant, they can click elsewhere, running into the waiting arms of your easier-to-work-with competitors.