"We're sensing a really deep, pent-up demand for automobiles. ... Auto loans are really a place where we can have our strongest impacts."
1) Opportunities for credit unions to handle automotive loans have been growing in recent months, and experts expect that trend to continue.When you consider that most automobiles are purchased when the member or consumer is not at home or at the credit union itself, embracing mobile devices becomes an essential component for success.
2) Consumers are becoming more and more comfortable using mobile devices for lending transactions. The credit unions who embrace mobile technology soon will capture more than their fair share of the market opportunity.
By Brad Powell
Leaders at banks and credit unions that have not adopted electronic signatures are feeling the pressure.
Maybe the pressure is coming from customers and members. Remember when your neighbor said they would NEVER shop online? Now Amazon boxes arrive at least three times per week. By now bank customers and credit union members are comfortable conducting any and all sorts of business online, so they want to manage their finances via desktop, mobile phone or tablet – or all three – as well.
Or maybe the pressure is coming from their managers, who imagine the efficiencies and risk reduction that electronic signatures could produce.
Or it could be pressure from vendors who aggressively pitch their electronic signature solution – and tell you, “It’s easy.”
In response, I have two words: Slow down.